MCAE-Con-201 Sample Questions & Answers
Free Marketing Cloud Account Engagement Consultant practice questions with worked answers and explanations. See how the ExamJungle simulator prepares you — then jump into the full test.
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- Question 1Intermediate
Automating Business Processes · Automation Rules
A client wants to ensure that when a prospect fills out a 'Contact Us' form, they are immediately assigned to a sales rep in Salesforce. However, if the prospect is from a 'Strategic' account (based on a custom field), they should be assigned to a specific 'Strategic Queue' instead.
Which automation tool is best suited to handle this conditional assignment logic upon form submission?
Show answer & explanation
Correct answer: B
Completion Actions execute blindly for everyone who submits the form and cannot handle 'If/Then' logic. Automation Rules can evaluate the 'Strategic' custom field criteria after the form submission and assign the prospect to the correct Queue or User accordingly.
- Question 2Intermediate
Reporting, Metrics & Analytics · B2B Marketing Analytics
An Enterprise customer is implementing B2B Marketing Analytics (B2BMA). They need to report on the ROI of their marketing campaigns. Which specific Salesforce objects must be synced to Account Engagement and properly related to ensure accurate ROI reporting in B2BMA?
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Correct answer: B
ROI calculation requires Cost (from Campaigns) and Revenue (from Closed/Won Opportunities). Therefore, syncing Campaigns and Opportunities—and ensuring Opportunities are associated with Campaigns via Contact Roles—is critical for ROI reporting.
- Question 3Advanced
Automating Business Processes · External Actions
A Consultant is setting up a new Account Engagement instance. The client uses a third-party webinar platform that does not have a native connector. They want to register prospects for webinars directly from an Engagement Studio program using the platform's public API.
Which feature should the Consultant use to accomplish this?
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Correct answer: C
External Actions allow Account Engagement to push data OUT to external systems via API calls (Marketing App Extensions). This enables actions like 'Register for Webinar' to be triggered directly within Engagement Studio steps. External Activities are for bringing data IN.
- Question 4Beginner
Email Marketing · AB Testing
A marketing team wants to perform an A/B test on a List Email to identify which subject line generates a higher open rate. They want the winner to be determined after 4 hours and automatically sent to the remaining audience.
Which combination of settings is required to configure this?
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Correct answer: B
For subject line testing, 'Open Rate' is the appropriate metric. Setting the duration to 4 hours tells the system to monitor the test segment for that period before declaring a winner and sending the winning version to the remainder.
- Question 5Intermediate
Salesforce Integration · Custom Objects
A client has a requirement to sync a custom object 'Vehicle' from Salesforce to Account Engagement. The 'Vehicle' object has a lookup relationship to the Contact object in Salesforce. The client wants to use vehicle purchase date to segment prospects in Account Engagement.
What is a prerequisite for syncing this custom object?
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Correct answer: A
For a Custom Object to sync, the Connector User (or Integration User) must have 'Read' access to the object in Salesforce. Additionally, the object must be directly related to a Lead, Contact, or Account object to be valid for mapping in Account Engagement.
- Question 6Intermediate
Lead Management · Grading
A Consultant is reviewing a client's grading strategy. The client wants to automatically grade prospects based on their 'Job Title' field. If the Job Title contains 'Director' or 'VP', the grade should increase significantly. If it contains 'Intern', it should decrease.
Which feature should the Consultant configure to automate this specific logic?
Show answer & explanation
Correct answer: B
While Profiles define the criteria, they don't apply themselves automatically based on field values alone. Automation Rules are required to scan the 'Job Title' field and execute the 'Change Profile Criteria' action (e.g., set 'Job Title' criteria to 'Matches') to adjust the grade.
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